The Sales Pitch Disguised as a Book: A Candid Review of ‘So Good They Call You a Fake’

Last updated on June 18, 2024

Hey book-club!

I recently wrapped up Joshua Lisec's ‘So Good They Call You a Fake’ and let me tell ya, it's been a bit of a rollercoaster read. I ventured into its pages with high hopes, tantalized by a slew of gleaming reviews and the promise of insider secrets to making it big as an author. And sure, there were nuggets of wisdom gleaming through, bits of methodology that Joshua swears by with his clientele. But here's the rub - while the book pitches a methodology that could be a game-changer, it's pretty light on the proof pudding.

This isn't to say that Joshua's insights aren't valuable. In fact, his enthusiasm for storytelling and empowering would-be authors shines throughout. But when it comes to the crunch - the hard, cold data that should back his claims up - the book leaves you hanging. It's kind of like being all dressed up with nowhere to go. I found myself comparing this experience to diving into Noah Kagan's 'Million Dollar Weekend'. Noah's approach felt tangibly different because it was rife with real-world data and examples. His techniques weren’t just theories; they were battle-tested strategies.

Now, back to Joshua's book. Granted, he peppers his narrative with success stories of how he's helped unnamed clients reach new heights - like hitting the number one spot in podcast charts within their niches. But to me, these accounts felt more like testimonials you'd find in a brochure, rather than convincing evidence of success. It's hard not to feel like you’re being ushered, ever so gently, towards signing up for his ghostwriting services or purchasing one of his courses.

Don't get me wrong, the underlying message of the book - that if you have something valuable to say, you should absolutely write a book about it - resonates with me. We live in an age where sharing our experiences and insights can influence, inspire, and educate others in profound ways. Yet, by the book's close, I couldn't shake the feeling of having sat through a lengthy sales pitch rather than an enlightening guide on authorship.

Maybe it's just me. Maybe it was the mood I was in while reading, or perhaps my expectations were set a tad too high. After all, the Amazon reviews did hint at something spectacular. But as I turned the last page, I found myself yearning for something more, something tangible that I could latch onto and say, 'This! This is why this book is spectacular.' In the end, while not all is lost from my time with ‘So Good They Call You a Fake’, it serves as a reminder that sometimes, even the most promising journeys can lead to unexpected destinations.

author avatar
Tony Lewis Marketing Specialist
Tony is a marketing specialist with a high passion for marketing, finance, business and tech. He has spent the last 10 years of his life consulting companies in the WordPress space and building software with bubble on the side.

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The Sales Pitch Disguised as a Book: A Candid Review of ‘So Good They Call You a Fake’

Last updated on June 18, 2024

Hey book-club!

I recently wrapped up Joshua Lisec's ‘So Good They Call You a Fake’ and let me tell ya, it's been a bit of a rollercoaster read. I ventured into its pages with high hopes, tantalized by a slew of gleaming reviews and the promise of insider secrets to making it big as an author. And sure, there were nuggets of wisdom gleaming through, bits of methodology that Joshua swears by with his clientele. But here's the rub - while the book pitches a methodology that could be a game-changer, it's pretty light on the proof pudding.

This isn't to say that Joshua's insights aren't valuable. In fact, his enthusiasm for storytelling and empowering would-be authors shines throughout. But when it comes to the crunch - the hard, cold data that should back his claims up - the book leaves you hanging. It's kind of like being all dressed up with nowhere to go. I found myself comparing this experience to diving into Noah Kagan's 'Million Dollar Weekend'. Noah's approach felt tangibly different because it was rife with real-world data and examples. His techniques weren’t just theories; they were battle-tested strategies.

Now, back to Joshua's book. Granted, he peppers his narrative with success stories of how he's helped unnamed clients reach new heights - like hitting the number one spot in podcast charts within their niches. But to me, these accounts felt more like testimonials you'd find in a brochure, rather than convincing evidence of success. It's hard not to feel like you’re being ushered, ever so gently, towards signing up for his ghostwriting services or purchasing one of his courses.

Don't get me wrong, the underlying message of the book - that if you have something valuable to say, you should absolutely write a book about it - resonates with me. We live in an age where sharing our experiences and insights can influence, inspire, and educate others in profound ways. Yet, by the book's close, I couldn't shake the feeling of having sat through a lengthy sales pitch rather than an enlightening guide on authorship.

Maybe it's just me. Maybe it was the mood I was in while reading, or perhaps my expectations were set a tad too high. After all, the Amazon reviews did hint at something spectacular. But as I turned the last page, I found myself yearning for something more, something tangible that I could latch onto and say, 'This! This is why this book is spectacular.' In the end, while not all is lost from my time with ‘So Good They Call You a Fake’, it serves as a reminder that sometimes, even the most promising journeys can lead to unexpected destinations.

author avatar
Tony Lewis Marketing Specialist
Tony is a marketing specialist with a high passion for marketing, finance, business and tech. He has spent the last 10 years of his life consulting companies in the WordPress space and building software with bubble on the side.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

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