Over the last 2 years I’ve produced close to 250 youtube videos, and they all served a purpose. And this brings me to the very first point that I’d like to make in this video, which is that every content piece that you work on needs to have a search intent, and purpose.

But, this is easier said than done. I’ve spoken with many entrepreneurs who are truly brilliant in their niche and when they talk to me about their struggles to try to get more eyeballs on their content, there is a pattern that tends to repeat itself and perhaps you may be able to identify yourself with it now that we’re going to talk about it.

Okay look, what I’m about to say may come across as a being a bit arrogant, but I’m truly not trying to be rude. This is just something that I literally need to remind myself of when I’m working on a video or a blog post. Okay, here it comes.

People don’t care about you.

They truly don’t.

Do you know what they care about? Themselves. And this is precisely why the most important tip that you need to walk away with from this blog post is that you’re not Luke Skywalker. And you’re not Frodo Baggins. Your content doesn’t need to be about you or about how great your product is. If you treat your content pieces as being individual stories, you need to make sure that the person reading or watching your content feels like the hero in the story. You aren’t the hero that is going to take the almighty ring to Mordor and rescues the world. Your audience is, your potential customer are the heroes. And you’re going to convince them to take your hand and buy your products and services from you which in turn are going to help them in their journey, because you can help them.

In each content piece, in each story, your products or services are Yoda or Samwise Gamgee, they are the hero’s companion. And, if this doesn’t make any sense, perhaps the following example will help.

Look, take any of the 250 videos that I’ve produced in the last two years. A lot of them don’t even hit the 500 views mark. But what if I told you that some of those videos are bringing in hundreds of dollars each week in sales because people, even if there’s not a lot of them, people are watching them and clicking through to our website? Do you know why? Because they’ve been crafted to serve a purpose and they’ve been optimized for search intent.

Look, you need to make it easy for people to find your content. And I’m not asking you to become an SEO expert over night, but you do need to know the basics of how search works online if you want more eyeballs on your content. We have a lot of content here on Youtube and on our blog too that goes pretty deep into SEO, so you can spend as much time as you want learning about search here with us.

But, here’s an example. If I’m creating a video showing off how easy it is to create advanced quizzes on WordPress, and I’m using Thrive Quiz Builder to do so, guess what, a lot of people get impressed by how easy it is indeed to create advanced quizzes with Thrive Quiz Builder. And so they visit our site and they buy the plugin.

Here’s another example. If I’m showing off how to build apple.com on WordPress using Thrive Architect. Hey, a lot of people happen to love Apple and the way the do web design. And here I am showing how you can easily do a lot of the same magic that a company as big as Apple does on your own. And guess what, they like what they see in Thrive Architect and its full range of capabilities, and they click through and convert.

And again, a lot of these videos have 500, 600 views. Which by the way is the equivalent of pretty big movie theater room. So don’t underestimate that.

See here’s the thing a lot of entrepreneurs make the terrible mistake of believing that they need to be working towards building up an audience of 100,000 people so they can make some really good money. But that is a huge misalignment of the goal that you want to be working towards for, which is to start making money immediately, on day one, as soon as you start getting 10 eyeballs on your content.

And hear me out, only a handful of people ever get to become influencers, and if your goal is to become one let me tell you something, you might just as well play the lottery because the chances of winning are about the same.

Remember how I was telling you that a lot of entrepreneurs lack purpose behind their content. It’s true. Like you won’t believe the sheer amount of businesses and especially solopreneurs, solopreneurs love doing this, and hey, I’ve made this mistake too, but they spend 90% of their time creating content about themselves and only 10% of the time creating content about the problems their customers are facing.

Remember…

You are not the hero.

But Tony, you just told us that you’re always using your tools. Aren’t your tools acting as the hero that saves the day? Well, not really.

We rarely dedicate videos or blog posts just to brag about our products unless we’re announcing new features. But most of our content is almost always dedicated to helping entrepreneurs solve a problem that they may be facing. And yes, I use our tools to solve those problems, but the tools aren’t the heroes that save the day, they are the companions that those entrepreneurs, the real heroes, need to be successful.

Remember, the next time you sit down to work on your next blog post or script, ask yourself what the purpose behind that content piece is, how can you optimize it to make sure you’re targeting a search query that there’s a real demand for, and how can you position your products or services to be the best companions that your audience can benefit from.